AN EXPERIENCE OF PRESTIGE NOW CLOSER TO YOU: Sony Unveils the New VAIO Collection

In the crowded personal computer landscape, no other brand connotes prestige quite like the VAIO. The desired luxury PC brand has set itself apart by the way it simulates an experience of the finer things in life, and appeals to the needs and desires of its customers. Like no other, the VAIO has the intuition and intelligence to understand, live up to, and even exceed its owners expectations.

 The VAIO has always been seen as an indispensable partner for its owners, for the way it integrates with all aspects of their lifestyle. The essence of its innovative designs and technologies, aside from the simple accomplishment of their needs, is also the fulfillment of their luxury and pleasure. For Sony, what we desire is for every encounter with the laptop to become a wonderfully moving experience that brings VAIO closer to you, said Komei Nosaka, Senior Sales Manager, Sony Philippines.

The VAIO was created with the vision of a laptop that engages the senses to see, hear, and feel. Thus, today, it continues to stand out as a shining representation of beauty, as each series presents elegant colors, classy design, and superior craftsmanship. It remains a delight to touch, with varied but consistently first class texture and finish. The VAIO lives up to its heritage as a Sony product, with theatrical audio-video quality made possible by pioneering technologies. In every aspect, the VAIO creates a one-of-a kind experience of luxury. It is no wonder that the VAIO is trusted by decision makers, pioneers, and luminaries of society.

And yet, Sony still believes in driving evolution further. The global leader in consumer electronics recently unveiled its new VAIO Collection at the Conservatory of The Peninsula Manila, lifting the curtains on new symbols of status and substance.

 From the sheer pleasure of opening the package and seeing the improved quality and design, you will fully appreciate the polished intelligence that is the hallmark of the new VAIO Collection, said Zhorida Lipayon, Marketing Officer for the VAIO, Sony Philippines.

The pleasure of the VAIO is the result of design innovations that it has pioneered. The VAIO s isolation keyboard and cylinder form, its utilization of premium materials like carbon fiber and aluminum, and its magnesium and hair line and polishing evoke sensory satisfaction at its finest. These continue to be evident in the new VAIO Collection, which consists of enhancements of customer favorites and brand-new creations.

URBAN HOME LIVING AT ITS FINEST: There is indeed no place like home, especially when old-world elegance and modern technology combine, as seen in the VAIO s exclusive new lineup.

VAIO JS: An experience of finesse in the urban home

The VAIO JS series is a striking living room attraction, with an elegant and intelligent look with simple but clean lines that blend well with modern interior décor. Its compact round styling makes it easy to fit in a wide variety of rooms. All visible clutter has been eliminated – with no complicated connections, moving the PC from room to room is really easy. The VAIO JS includes a unique  loop design incorporating keyboard storage that maintains its slim and compact stance. In three stylish colors of Silver, Pink, and Brown, the VAIO JS can easily blend into and pleasantly enhance your interior furnishing.

VAIO FW: High  definition theatre right at home

For those who live for high octane, HD action, the VAIO FW is perfect for them. It radically enhances multimedia entertainment with a revolutionary 16.4 real wide display. This large screen features Full HD resolution* and a true 16:9 aspect ratio for the best possible digital media experience of intense realism and detail.

Further to this, top models featuring an integrated Blu-ray Disc”! Drive allow playback of the latest high definition (HD) films and give you the freedom to create your own dynamic productions captured on an HD camcorder.

FREEDOM OF EXPRESSION: Define your personal taste with the wide variety of color and texture variations of the new VAIO.

VAIO P: Sophistication that fits in your pocket

Elegant from every angle with a smooth flat top and rounded corners, the VAIO P-Series is a stylish travel companion. It is available in Olivine Green, Garnet Red, Crystal White, Obsidian Black, and Pyrite Gold with a pearlescent finish that shimmers in the light, and boasts of an isolated keyboard now available in luscious dark brown.

Ingeniously styled with sleek lines and an ultra-thin profile, the VAIO P is slim enough to be picked up and carried with one hand. Wherever life s journey leads, its amazing portability makes it a pleasure to carry around. With its large full size keyboard, typing on the VAIO P is ergonomic at its best.

VAIO SR: Flexibility and versatility embodied

Functionality defines the VAIO SR Series. Wherever you are, the Switch Function allows instant access to the functions that matter most. With seven programmable buttons (including three modes  business, personal, and entertainment) one can assign one s favorite application, such as a website, an office application, photo, movie or document. In sophisticated universal colors, its appeal transcends gender and age.

Peace of mind is a standard promise of the VAIO SR Series. ( ( Its range of advanced security features includes fingerprint recognition, hard disc drive protection and TrustedTM Platform Module, preventing unauthorized access to data.

MAKE AN EDGY FASHION STATEMENT: Embody style that turns heads with the haute couture pieces of the new VAIO Collection.

VAIO C: Fashionably luxurious

Sony has updated their popular C series of laptops with an astonishingly fashion-forward new design  crocodile texture skin. The unique and eye-catching textured exterior in red or pink, with gold trimming and gold VAIO logo make this VAIO a testament to your individuality. Featuring a stunning 14.1″ widescreen LCD this thin, light and stylish notebook is an astonishing sight to behold.

VAIO T: Seductive elegance and glamour

A piece of beauty designed to be carried from the boardroom to the runway, the T Series is the ultimate mobile office. Weighing just 1.3kg in a robust 11.1″ chassis, it provides frequent business travelers first class service. ( ( All models feature ultra strong carbon fiber styling to withstand the rigors of working on the move. Carbon fiber is a rigid and lightweight material used in racing car or aircraft manufacturing that s 200% stronger and 30% lighter than conventional materials used in the chassis design of regular computer brands. (

VAIO Z: A walk in the exclusive halls of power

The new VAIO Z design with hints of shadow lines crossing over back and forth against premium black and metal hairline finish is only for the most elite circle. There will only be 20 units available in the Philippines, making it the laptop only for the most committed and discerning.

For the no-nonsense chief executive, the VAIO Z in solid, premium black delivers performance without compromise. Its carbon fiber casing makes it 30% lighter than traditional computer construction materials. Yet as you d expect of a material more commonly used in aviation and Formula One, it is also 200% stronger. The VAIO Z s button, AC adaptor terminal and battery are all cleanly aligned along its elegant cylindrical spine. ( This distinctive construction allows the jointed thickness of the screen and main body to be kept to an absolute minimum, accounting for its pristine portability.

BE IN TOUCH, ANY TIME, ANYWHERE: Witness the VAIO s technological marvels that satisfy one s urge to be connected.

ALL-NEW VAIO NW: ENDEARING SMOOTHNESS

In Rosy Brown, Shimmering White, and Glassy Silver, the surface texture of the 15.5 VAIO NW is patterned on a visual motif of the natural world, drawing inspiration from the gentleness of rolling waves and sand dunes. It is refreshing to the eyes, as the soft 2-tone color tunes the outside and inside tones, and the clear touch pad with dotted pattern gives an accent to the design. Ultimately, the VAIO NW is also pleasing to touch, with its wave texture, smooth curve form design, isolation keyboard, and clear touchpad panel.

VAIO NW is equipped with Quick Web Access function  one push to launch directly into the web without having to wait for the operating system to load, and the new circle scroll function that makes even tedious work pleasurable.

ALL -NEW VAIO W: CONNECTIVITY ANYWHERE

The 10.1-inch VAIO W is created to be carried easily, in celebration of mobility and freedom. VAIO W incorporates a high-resolution, 1366 x 768, LED backlit display that enables easy, comfortable viewing of web pages. Its built-in webcam and microphone appeal to the desire to connect and communicate with loved ones.

The VAIO W comes in three colors – white, pink, and brown. A more subtle shade of the exterior hue finishes the inside, while a brighter shade accentuates the touchpad. It shines like a gem among its contemporaries, with its round and compact exterior designed with tender refinement.

The VAIO Media plus, a VAIO original software, allows easy access to your photos and music stored in its roomy 160GB hard drive.

The introduction of the new models re-states the VAIO s commitment.  People with exquisite taste, an excellent eye, and a thirst for luxury, will be happy in discovering each of these models outstanding design, opulent smoothness and texture, and state of the art craftsmanship, said Lipayon.

True to form as a prestige brand, the unveiling the new models of the VAIO was attended by eminent industry leaders, esteemed Sony customers, loyal partners, and valued members of the press. It was an exclusive, VIP cocktail event for distinguished friends, created for them to have the most meaningful encounter of the deeply desired VAIO models, and for Sony to express gratitude and affirm how much it values their support.

It was during this event that Sony Philippines also recognized the unmatched achievement of a valued and loyal customer, who has touched audiences throughout the Philippines and in more than 85 cities in 5 continents around the world. She is none other than the most phenomenal ballerina the Philippines has ever produced, Lisa Macuja-Elizalde. Beyond the realm of ballet, she is also a cultural icon, a champion for Philippine art, and a visionary.

An incarnation of a true renaissance woman, Lisa Macuja-Elizalde is a woman of many passions, who trusts VAIO, the desired luxury laptop brand, to help her take on her varied roles with the same effortless grace she has shown onstage all these 25 years as a prima ballerina.

This year, she will be celebrating her 25 years as a ballerina with a series of performances that will encapsulate the highlights of her magnificent career. This celebration will be a chance for us to get to know the life that Macuja had lived with her art, and perhaps for some, a chance to get know her art for the very first time. Her long roster of achievements and the way she has chosen to share her life with her countrymen holds her up as a shining personification of true VAIO Prestige.

For more information, please call (02) 878-7600 or 0917-8077669, email info@sph.sony.com, or log on to www.sony.com.ph.

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